NHL Team Marketer

NHL Team Marketer

mikedubc

Washington, DC

Male, 33

I'm the Director of Strategic Marketing of an NHL team. I focus on revenue generation and customer engagement via digital media. My expertise includes strategy, business development, mobile marketing and application design, CRM, online marketing and market research. Ask me anything.

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33 Questions

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Last Answer on June 24, 2013

Best Rated

Does the NHL have a steroid problem? There aren't any high-profile scandals, but there's just NO WAY that hockey is magically exempt from the factors that make PEDs a problem in all other sports, right?

Asked by SSSS almost 12 years ago

I'm not saying that no one in the NHL uses steroids but the league definitely doesn't have a problem. It's just my opinion but I think the benefits that steroids provide aren't as valuable to a hockey player as they are to a baseball or football player.

When owners say that they're losing money in a given year, how does the math work? Does it take into account the appreciation of franchise values?

Asked by mj almost 12 years ago

No, appreciation of the franchise value is not taken not account. They lose money on the income statement.

Is Gary Bettman good or bad for the NHL?

Asked by Jon almost 12 years ago

I don't think he has much longer as Commissioner.

What does it mean when TV announcers say that you're not even allowed to disseminate REPORTS of a game's action without a team's consent?? I understand not rebroadcasting it obv, but I can't even WRITE about what I SAW?

Asked by Jessy over 11 years ago

No idea, that some legal shit that I try to avoid like the plague!

If lockouts are gonna be inevitable every year, why don't the league and players start the discussions earlier on and avoid cutting into the season?

Asked by eight-oh-eight almost 12 years ago

I wonder the same thing. I guess it comes down to workload. During the season, there are so many things going on that you can never get to everything you want to do. You would think that the labor agreement would take priority but who knows why it doesn't.

Relating to thinice's question, can't the league and the players see that when this b.s. cuts into the season, it only winds up making the least popular major sport even less popular (and therefore less money to go around)?? Everyone loses!

Asked by sheesh almost 12 years ago

Yeah, this isn't good for the sport at all. It took at least four or five years to rebound from the last lockout in 2004-05, and who knows what will happen now. It really sucks because the NHL was doing really well before this happened. Everyone does lose!

Could the NHL hire replacement players if it had to?

Asked by manicghost almost 12 years ago

I suppose they could dip into the AHL ranks for replacement players if they had to but it obviously would really hurt the quality of play.