CaliCarSalesman
Los Angeles, CA
Male, 33
I sold luxury cars in Los Angeles, quickly learning all tricks of the trade … which I’m happy to share with you. Between the staff and the clientele, one can only imagine the range of personalities I encountered.
A salesperson will ask how you plan to pay for the vehicle. If you plan to finance through them, they have more ways to potentially make money, including marking up the interest rate more than the rate at your local bank or credit union.
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Looks can be very deceiving on the dealership floor. If they look too slick, then maybe they are, but the most important quality in a good salesperson is the ability to really listen to the customer which enables them to help a customer make the most informed decision. But, if they're talking really fast and shifting their eyes around a lot, that guy is probably hopped up on Red Bull and in any case will have a hard time listening to you. If you're feeling really ambitious, go for the guy that looks nervous to engage with you (newbie) and show him how to really negotiate!
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Despite some light sales experience outside of the auto industry, I actually had no experience selling cars previous to my time at the dealership.
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No training whatsoever. That's the beauty of car sales – it’s sink or swim. They handed me the same product brochure that customers can take for free and set me loose on the sales floor.
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What brand do you think has the poorest quality / workmanship?
"Sticker price" means the manufacturer's suggested retail price, which is always higher than the invoice. The invoice is the price that the dealer pays to the manufacturer. So the dealer's profit is the difference between sticker and invoice. The profit can be up to a few thousand dollars for luxury vehicles.
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Definitely find out the invoice price of the vehicle, including options, on edmunds.com. Also, make sure you've called at least ten dealers in your area for prices to make sure that the dealership you actually set foot in has the lowest price.
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This is practically impossible. The best you can do is FEEL that you've been offered the best price possible. So it's up to you to figure out what price you're happy to pay. I personally feel that I've achieved the best price when I call as many dealers as possible within driving distance to me. Then I go to the dealer that quotes me the lowest price and further negotiate until they say no and are willing to let me walk.
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