Ask a radio programming director anything

32 Questions

Last Answer on July 22, 2019

What specific events or programming decisions led to the most substantial rises or drops in listener numbers? Would hiring a hot DJ or running a specific promotion be enough to see an immediate spike in numbers?

Asked by Conan123 over 11 years ago

Hi Conan123 - Usually patience is required after any change as it's not a quick thing. You can introduce a "hot DJ" but it still could take awhile before the audience shifts away from other places. Promotions work the same way...they need advertising to get the word out as well as word of mouth to attract listeners from other stations. Some of the most successful promotions offer a cash prize. We all can find a use for money!

1096 Votes

Do you think the old-timey radio drama genre will ever make a comeback? I have some very fond memories of listening to those with my parents, but it feels like they've more or less disappeared now!

Asked by Ham Radio almost 12 years ago

Hello Ham Radio - It's possible it may make a comeback...with streaming available you might be able to find a station that plays radio dramas from time to time but they are certainly not common...many radio dramas were done live way back when & I'm not sure what's available today...good luck & thanks for the question!

1091 Votes

Have you heard of the software that some companies claim can predict whether a song will be popular based on running it through an algorithm and how much validity does that stuff have?

Asked by tarun singh over 11 years ago

Hello tarun - I have heard of things like that & I hope real human ears couldstill beat a computer program for determining if a song will be popular. Still, there are times the computer would be right...personally I don't put a lot of faith in that method & I would never depend on it as gospel. Have a good one !

1091 Votes

What kind of behind-the-scenes commercial arrangements are there in radio? Can a record label pay a station to give its star a certain # of plays per day?

Asked by Sines over 11 years ago

Hi Sines - No a record company cannot pay a radio stationin consideration for playing a certain song or songs. That is payola & is illegal & has never happened at any stationI have worked for.

Thanks for the question Sines!

1086 Votes

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When did you first hear about satellite radio, and what did the industry initially think about it? Was it viewed as a fringe thing, or were stations immediately concerned about what it would do to AM/FM?

Asked by roller almost 12 years ago

The industry naturally was concerned about it but didn't really think it would do too much to hurt the business. Down to our local level, I am not worried one bit. Local radio will always have something to offer & competition is healthy. I first heard about satellite radio around 2001-2002...somewhere in there. Appreciate your question, roller!

1079 Votes

Can you have a song with the word codeine in it! Or can you say the word codeine in your song?

Asked by BJM about 7 years ago

Hi BJM,

Yes you can...hope that helps!

893 Votes

Hi. Today, 7/25/17, I heard a song between 12:45PM to 1:15PM approximatey. It starts off with only sax for a while and then the vocals. I have to find the name of the artist and the title (or I'll go nuts!) Please help.
Thank you very much.

Asked by lolalady about 9 years ago

Hi lolalady,

I would need a little more info to narrow this one down!

871 Votes

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Radio program/music director

Ask me anything!

What do YOU do?

What specific events or programming decisions led to the most substantial rises or drops in listener numbers? Would hiring a hot DJ or running a specific promotion be enough to see an immediate spike in numbers?

Do you think the old-timey radio drama genre will ever make a comeback? I have some very fond memories of listening to those with my parents, but it feels like they've more or less disappeared now!

Have you heard of the software that some companies claim can predict whether a song will be popular based on running it through an algorithm and how much validity does that stuff have?

What kind of behind-the-scenes commercial arrangements are there in radio? Can a record label pay a station to give its star a certain # of plays per day?

Also on Jobstr...

When did you first hear about satellite radio, and what did the industry initially think about it? Was it viewed as a fringe thing, or were stations immediately concerned about what it would do to AM/FM?

Can you have a song with the word codeine in it! Or can you say the word codeine in your song?

Hi. Today, 7/25/17, I heard a song between 12:45PM to 1:15PM approximatey. It starts off with only sax for a while and then the vocals. I have to find the name of the artist and the title (or I'll go nuts!) Please help.
Thank you very much.

Radio program/music director

Ask me anything!

What do YOU do?

What specific events or programming decisions led to the most substantial rises or drops in listener numbers? Would hiring a hot DJ or running a specific promotion be enough to see an immediate spike in numbers?

Do you think the old-timey radio drama genre will ever make a comeback? I have some very fond memories of listening to those with my parents, but it feels like they've more or less disappeared now!

Have you heard of the software that some companies claim can predict whether a song will be popular based on running it through an algorithm and how much validity does that stuff have?

What kind of behind-the-scenes commercial arrangements are there in radio? Can a record label pay a station to give its star a certain # of plays per day?

Also on Jobstr...

When did you first hear about satellite radio, and what did the industry initially think about it? Was it viewed as a fringe thing, or were stations immediately concerned about what it would do to AM/FM?

Can you have a song with the word codeine in it! Or can you say the word codeine in your song?

Hi. Today, 7/25/17, I heard a song between 12:45PM to 1:15PM approximatey. It starts off with only sax for a while and then the vocals. I have to find the name of the artist and the title (or I'll go nuts!) Please help.Thank you very much.

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Hi. Today, 7/25/17, I heard a song between 12:45PM to 1:15PM approximatey. It starts off with only sax for a while and then the vocals. I have to find the name of the artist and the title (or I'll go nuts!) Please help.
Thank you very much.