Dating Site Guru
Somewhere, CA
Female, 34
I work for a prominent dating website, focusing on mobile products. Having seen a dating website from the inside, I've learned quite a bit about how online courtship works, which members get the most attention, and why certain members strike out. Ask me anything.
Unfortunately there is no way to validate it but based on what we see, we think it's very common among those over 35 to lie about their age. As you get older, 40, 50 and up, the likelihood that the age is false is higher. But there are no solid facts that we have about this - its anecdotal from our members.
Women lie about their weight, men lie about their income.
Mainly thru ads and an affiliate model where they push traffic and sign-ups. Affiliate models have 3rd parties do a lot of smart tactical measures to push singles to a sign up page and then that affiliate gets a bounty. Also most dating sites are free and have easy ways to create a profile, such as Tinder, Speedate, Badoo, etc. So populating the site is a bit easier.
Their profile name was DrugDealer. And he was a straight up drug dealer looking for leads.
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Most common complaint - Refund requests and that members don't look like they do in their pictures.
Your second question depends on the site. But the main thing people want is to just meet someone special.
Professional photos are a great idea - you can also repurpose them for LinkedIn or Facebook - or your blog. There's a great article that OKCupid put out about this - http://blog.okcupid.com/index.php/the-4-big-myths-of-profile-pictures/
Men - not filling out enough of their profile and using small caps and quick answers. Also men often sound angry in their profiles. And taking a self portrait from your phone in the bathroom mirror is a huge but common no-no. Women should not be too lengthy in their profiles or talk about wanting ot find marriage from the start. Also don't use photos of yourself drinking or that are outdated. Women are often called out for using old photos when they were younger or thinner.
Less and less. One in 3 relationships begin online and Facebook has really helped lower the barrier to publicly admitting you have a life (or love life) online. Among younger users it is much less of a stigma given that they grew up in a highly public social media environment.
Blondes. Hands down
Yes, I do. :-) Offline and online. It's good to have your hands in a few cookie jars when you're single - you never know where your next great love will come from.
Typically it helps to have that experience when applying but it really depends on the role that you are applying for. If you are working in any of the following common positions at a dating company, then no previous dating experience would be required: Database Engineer QA Tester Finance SCRUM Master (if on Agile) Project Manager HR Business Development Analyst CRM SEO However if you are going in for a product or marketing position, previous experience would be very helpful when applying.
Dating sites that just start out need to start for free in order to build a database. From there they typically monetize with subscriptions or micro-transactions in order to offset costs. It is very challenging to get a large amount of new users so free or freemium is typically faster to increase member volumes.
Most reputable sites check immediately with background checks on every user that signs up in order to catch these type of folks coming onto their site. Match.com for example won't even allow a member on if they are a sex offender or have a criminal background that can be harmful to other members (I don't think tax evasion would count though). Haha
Thorough background checks that weed out any sex offenders, molesters or those with any criminal history.
Millionaire Matchmaker says divorcees are the best kept single secret. I don't think so.
Think about it - people use Yelp and Amazon when they mainly love or hate a place vehemently- usually hate. So if you went out on a date with someone and for some reason that other person didn't like you or didnt like that you weren't interested in them, they could be pretty cruel with a low rating - and that wouldnt be fair to those who pay for the dating service.
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