louverstudio
Paris, FR
Female, 32
I research worldwide lifestyle and cultural trends that will affect fashion (color, material, silhouette, styling and details) two years ahead of selling season. Ask me anything.
Sometimes, but mostly I would say it usually starts from higher up the chain, at designer level. Maje started a huge trend with their leather sleeves a few years back which is still going on at lower levels like Zara. Acne, Alexander Wang, Alexander McQueen, Balmain, Marc Jacobs, and Isabel Marant are a few of the designers I see that can really hook a trend and get a good following on it. And then it usually dissipates down to high street brands.
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Hmmm, I can kind of appreciate most designers in some way or another even if I don't particularly like their work. The exception would be celebrity designers which rarely actually design their own things and are usually horrible in my opinion.
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right now probably my vintage coyote fur coat
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I usually work 2 years out so I don't pay that much attention to the season we are in. That being said I think corduroy and velvet suits will important. Sixties plaids pencil skirts and turtle necks. Dark greens and maroons are good trend colors for the season.
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Fashion Forecaster
What country is the most fashion-forward?
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No, not necessarily, there are just a lot more options for jobs in those cities. It also depends a lot on if you are going into design, forecasting, buying, etc. I would research the companies you want to work for and see where they are located. There are a bunch of denim companies in LA, sportswear companies in the Northwest US, a few big brands in the Midwest. As far as forecasting I would be shocked if you got a job anywhere but NYC, London or Paris. There are a few but literally only a handful in other locations.
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I didn't get a masters nor do I think it's a prerequisite for getting into forecasting. I guess if you want to get a masters more learning is never a bad thing. I don't know of any masters programs in fashion.
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When I lived in New York, I worked for a textile company and now that I am in Paris I'm freelancing for different trend agencies, but I have an interview today to work for an accessories company full time... so we'll see!
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