I research worldwide lifestyle and cultural trends that will affect fashion (color, material, silhouette, styling and details) two years ahead of selling season. Ask me anything.
Sometimes, but mostly I would say it usually starts from higher up the chain, at designer level. Maje started a huge trend with their leather sleeves a few years back which is still going on at lower levels like Zara. Acne, Alexander Wang, Alexander McQueen, Balmain, Marc Jacobs, and Isabel Marant are a few of the designers I see that can really hook a trend and get a good following on it. And then it usually dissipates down to high street brands.
Hmmm, I can kind of appreciate most designers in some way or another even if I don't particularly like their work. The exception would be celebrity designers which rarely actually design their own things and are usually horrible in my opinion.
right now probably my vintage coyote fur coat
I usually work 2 years out so I don't pay that much attention to the season we are in. That being said I think corduroy and velvet suits will important. Sixties plaids pencil skirts and turtle necks. Dark greens and maroons are good trend colors for the season.
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No, not necessarily, there are just a lot more options for jobs in those cities. It also depends a lot on if you are going into design, forecasting, buying, etc. I would research the companies you want to work for and see where they are located. There are a bunch of denim companies in LA, sportswear companies in the Northwest US, a few big brands in the Midwest. As far as forecasting I would be shocked if you got a job anywhere but NYC, London or Paris. There are a few but literally only a handful in other locations.
I didn't get a masters nor do I think it's a prerequisite for getting into forecasting. I guess if you want to get a masters more learning is never a bad thing. I don't know of any masters programs in fashion.
the one thing that comes to mind is the crazy colored hair trend. never saw that one coming. i don't focus on beauty but am still amazed that lara stone has blue hair in vogue. also i am sometimes surprised how long some trends will stick around. like skinny jeans or the native american trend, they just don't go away. i'm surprised by that.
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